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Reviews and results.

01 · MD Education — Vienna

Marketing Manager.

LinkedIn company page

4×growth in one year
+300%

Inbound leads · niche oncology

0→0/ year
AuditRoadmapKPIsContentInbound

MD Academy · Product Owner

0+international users

Scaled the platform to a global learner base.

Strategic partnerships

0+across the EU & US
Harvard Medical SchoolMoffitt Cancer Center

“I had the pleasure of working with Katarina for 12 months, during which she supported MD Education in building and professionalizing our social media presence, with a strong focus on our LinkedIn strategy. From the outset, she brought a very structured and data-driven approach, starting with a clear audit of our existing channels and then translating this into a concrete roadmap with priorities, timelines, and measurable KPIs.

Katarina is extremely proactive and self-directed: she consistently came to our calls with new ideas, examples, and clear next steps rather than waiting for instructions. She took ownership of content planning, post formats, and messaging, and was able to adapt our often highly scientific topics into accessible, engaging LinkedIn content for healthcare professionals and industry stakeholders.

What I particularly appreciated was her combination of strategic thinking and hands-on execution. She was comfortable challenging our assumptions, testing different formats, and iterating based on performance data, while still keeping an eye on MD Education's brand, tone of voice, and compliance needs in the medical education space. Her communication was always clear, organized, and on time, which made collaboration across our busy project portfolio very easy.

Thanks to Katarina's support, we now have a much clearer positioning and a consistent presence on LinkedIn, with a content framework and processes that our internal team can continue to build on. I can highly recommend her to any organization looking for a reliable, structured, and forward-thinking partner to develop their LinkedIn and broader social media strategy.”

Simon Mayr

COO

“Katka is an intelligent, driven, and high-impact marketer who consistently delivers at the highest level. She has the rare ability to turn ideas into meaningful results, approaching every challenge with focus and determination. It has been a genuine pleasure working alongside her. I've learned a great deal from Katka — not only in marketing strategy and execution, but also in how to operate with clarity, efficiency, and purpose.”

George Fitzpatrick

Design Manager

“Katarina is a great marketer, and since she joined the company, she has significantly improved our marketing efforts. She also taught us how to make better use of social media, which has been a real pleasure for me to learn. Katarina has a sharp eye for detail and knows her work exceptionally well. I highly recommend her.”

Cristina Anton

Lead Project Manager

02 · Symmetric Training

Head of Marketing.

LinkedIn revenue

€0

In products sold by 22 internal LinkedIn ambassadors over 2 years (~100 products)

Team connections

0+

LinkedIn connections gained by the team over 2 years

Slovak ranking

5th

Most followed Slovak LinkedIn company profile in 2023 — featured in TREND

Company page followers

45K+275%

From 12K to 45K in 4 years

Scope of the role

  • 01

    Team & leadership

    Led 2 marketers and an external agency. Aligned sales and marketing across the org.

  • 02

    Content & growth

    Launched a blog with 4× organic traffic in 6 months. Two newsletters with 20,953 & 8,886 subscribers.

  • 03

    Demand generation

    Automated lead gen and CRM email flows. Paid campaigns on LinkedIn and Google Ads.

  • 04

    Retention

    Built a Loyalty Program for client retention.

"During Katarina's tenure as Head of Marketing, her leadership was truly exceptional. Katarina has a rare blend of sharp strategic insight and deep empathy. Her communication skills are outstanding — whether explaining complex ideas to executives or providing constructive feedback to the team. Under her leadership we observed significant improvements in team morale and marketing performance, with measurable growth in campaign success and brand visibility. I wholeheartedly recommend her to any organization looking for a transformational, people-first leader who delivers results."

Doris Waruru

Sales Team Leader

"Katarína brings a perfect balance of intelligence, creativity, and kindness to every project. She has a natural ability to generate innovative ideas and, more importantly, the expertise to implement them effectively. Her problem-solving skills, coupled with her positive approach, made her a key contributor to the team's success."

Tomáš Kasarda

Marketing Specialist

"I worked closely with Katarína and highly recommend her as a remarkable professional. She brings strategic thinking and attention to detail to everything she does. Katarina fosters an inclusive and supportive environment, encouraging team members to contribute their best. Working with her was not only productive but enjoyable."

Lydia Makori

Head of Sales

"Katarina was incredibly helpful in enhancing my LinkedIn profile and overall strategy. Thanks to her insights, my profile now clearly showcases my expertise and attracts the right kind of attention. I've already seen an uptick in engagement, including new connections and inquiries from potential clients. I highly recommend Katarina to anyone looking to make the most of LinkedIn for their professional growth."

Justine Kinanga

Sales Development Representative

"I had the pleasure of working with Katarina as my manager and can attest to her exceptional leadership abilities. She was able to lead our team to achieve all of our LinkedIn project goals. Her leadership and project management skills were a key factor in the successful launch of Symmetric's LinkedIn page and social media presence."

Winjoy Kathambi

Sales Development Representative

"I had the privilege of working closely with Katarina on the LinkedIn Ambassadors project, and I was consistently impressed by her exceptional skills and dedication. Katarina demonstrated a remarkable ability to quickly adapt to new challenges, learn complex concepts, and deliver high-quality results — LinkedIn engagements and impressions increased. Her positive attitude, collaborative spirit and strong work ethic were invaluable assets to the team."

Hannifer Rutto

Sales Development Representative

"Katarina, it has been a pleasure working with you. Your pivotal role in our LinkedIn ambassador project has significantly impacted our interactions. Your expertise and attention to detail have transformed our professional presence on the platform. You have helped us optimize our profiles, enhance visibility and foster meaningful connections."

Gertrude Mwendwa

Sales Development Representative

"It was great working with you Katarina, I'm particularly grateful for helping me revamp my LinkedIn profile. Your expertise in optimizing profiles and crafting compelling content transformed our online presence. I have seen an increase in profile views and a noticeable uptick in connection requests. Your tailored approach and insightful advice made all the difference."

Belle Nasenya

Sales Development Representative

"Thank you Katarina for everything you've helped us accomplish, especially with the LinkedIn Ambassadors project. It was a great pleasure working with you."

Ben Ngugi

Sales Development Representative

03 · Pygmalios

Business Development Manager.

“Katarína is proactive, clever and a great team member. Diving headfirst into challenges, she comes up with great ideas and new solutions. I recommend her dearly.”

Michal Sventek

Head of Sales and Business Development

04 · Workshops

Teaching what actually works.

“The workshop was understandable, clear, and I learned things that are practical and applicable.”

Workshop participant

“Kati, you're a smart young woman. Very experienced in the presented field for your age. Keep it up!”

Workshop participant

“I learned many interesting things.”

Workshop participant

“The presented applications are really useful, intuitive, and free :). I designed my business cards directly during the workshop.”

Workshop participant

“The lecturer was excellent and provided a lot of information.”

Workshop participant

“Useful practical advice, quickly and clearly summarised and explained.”

Workshop participant

“Clear, concise presentations — understandable explanation — help with practical exercises.”

Workshop participant

“I rate the workshop highly. It was well-prepared, the presented information was meaningful and practical.”

Workshop participant

“The workshop was interesting and practical.”

Workshop participant

“Excellent lecturer, comprehensive presentation, and a lot of useful information gained.”

Workshop participant

“Knowledgeable lecturer, thorough explanation, and a pleasant environment.”

Workshop participant

05 · Marketing consultations

One-on-one work, tailored advice.

“The consultation brought me many ideas and useful tips. I also appreciate the openness and honesty of not being afraid to voice an opinion, even if it's not always pleasant for the other party. Some of the things have already been implemented, and I will gradually work on others.”

Andrea Dzurošková

Freelancer

“Thank you for the consultation. I received valuable insights that I was able to immediately apply to our LinkedIn strategy. I also appreciated the concrete real-world examples, tailor-made ideas, and your willingness to answer all my questions. I especially value the written materials, which I can draw from in the future.”

Valéria Antalová

Marketing Manager at Banchem

06 · Freelance collaboration

Trusted, again and again.

“Katka has been creating content for our Facebook and Instagram accounts based on publishing plans for an extended period. She handles the entire process, including scheduling and posting, saving us a lot of time each month. We appreciate her creativity in crafting text and the fact that we can always rely on her 100%. Thanks to her independence and time efficiency, we always meet our deadlines without unnecessary stress. Over the years of our collaboration, she has never let us down. Having external collaborators you can truly count on is invaluable.”

Veronika Komárová

Marketing Manager at FaxCOPY

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